With only six weeks remaining in the For Question 6 campaign, there was a critical need to expand the reach of Marylanders for Marriage Equality beyond a core circle of stakeholders to a larger audience of supporters.
Toward this end, Campaign Consultation, Inc. was asked to help advance a series of strategic outreach interventions, including the launch of the Million Conversations campaign and a broader use of social media to help spread the word about Question 6, the Equal Marriage Amendment, on the upcoming election ballot. Coalition members, contributors, like-minded organizations, elected officials, student groups, LGBT veteran and military organizations, and others were coached and encouraged to use viral organizing tools to enhance visibility, build momentum and increase direct access to an ever increasing number of supporters.
In addition, Campaign Consultation was invited to meet with senior White House staff to discuss outreach and visibility needs and options. Soon thereafter, Campaign was extremely pleased when the President spoke out in support of Question 6. On election day, more than 1.3 million Marylanders (52.4% of those voting) said “yes” to equality and “yes” to LGBT families. As a result, Maryland became the first state to pass marriage equality at the ballot box.