Communicators Institute

To assist constituent groups with addressing a variety of communications needs, Campaign Consultation designs and delivers day-long training events called Communicators Institutes. These events are for those engaged in any aspect of communications at an organization — from writing emails for an external audience to being interviewed by the media. The institutes can be tailored for the target audience and may include the following:

  • Fear of Frying (spokesperson/media skills training)
  • Building Media Relations
  • Telling Your Story – the Art of Communication
  • Cutting Edge Media (use of the latest social media tools and techniques)
  • Critique Clinic (review and feedback on print publications and websites)
  • Boosting Your Brand
  • Obstacles and Opportunities in Communications
  • Communications Action Planning

A Communicators Institute may combine workshops of varying lengths, including some speed dating sessions in which participants move from station-to-station getting advice on specific challenges from both an expert station facilitator as well as from peers, who are also at that speed dating station. Speed dating sessions are generally 20-30 minutes each and may include 4-5 topics/stations.

The Communicators Institutes are designed to help participants to create effective communications plans, raise public awareness and visibility about their program or initiative, hone their media skills, enliven publications, tell the story of the meaningful impact of their work, and develop meaningful outreach strategies. Campaign Consultation has delivered Communicators Institutes for:

  • AmeriCorps
  • Community Anti-Drug Coalitions of America (CADCA)
  • Learn and Serve America
  • Michigan Community Service Commission