George Washington University (GWU) annually engages its freshman class in a day of service following its Freshman Convocation. Campaign Consultation assisted the university in developing the 2013 Freshman Convocation and Day of Service by working with student and staff leaders at GWU to conduct an outreach campaign to hundreds of local nonprofits to engage more than 2,000 students in service. The Campaign Consultation staff trained student leaders in organizing the event including orienting students, managing student volunteers on site, and providing an opportunity for students to reflect on their service after the event. Campaign Consultation also developed a Twitter training designed to provide information/instructions for student leaders on how to use Twitter and Facebook to share their Freshman Day of Service story with text and photos. For students who were new to Twitter, a resource was developed to assist them in joining Twitter and sharing photos and insights about their service experience.