Let’s Read. Let’s Move. is a summer initiative of the Let’s Move campaign that calls on Americans to participate in combating summer reading loss and childhood obesity through volunteering and service during the summer months. The initiative is a collaboration of First Lady Michelle Obama’s Let’s Move, and several federal agencies including the Corporation for National and Community Service; the US Departments of Education, the Interior, Health and Human Services, and Agriculture; and the US Institute of Museum and Library Services.
Campaign Consultation designed and developed the initiative’s website. Our team wrote the content and created the design for this important initiative to combat childhood obesity and summer reading loss by encouraging youth to read and participate in physical activity, as well as providing access to healthy, affordable food. Campaign Consultation also created collateral material for Let’s Read. Let’s Move. including fact sheets, posters, bookmarks, bumper stickers and a backpack design. Additionally, Campaign created an electronic poster to encourage federal employees to participate in the President’s Active Lifestyle Challenge — one aspect of the Let’s Move initiative.