Overview of presentation by Dan Heath, co-author of Switch. To create a safer, more orderly highway system, someone thought up painting lane markers. To attract more funding at less cost of time and energy for both NPO and donor, someone thought up monthly giving through automatic bank deduction. At the Amsterdam airport, the urinals in [...]
Entries Tagged as 'AFP'
April 21st, 2010 · No Comments · AFP Conference
April 19th, 2010 · No Comments · AFP Conference
What hasn’t changed … People don’t give gifts, they support causes Bad data base/list results in bad annual fund – clean and segment files If you don’t ask, you don’t get If you don’t thank, you don’t get renewal What’s not working anymore with Gen X/Y… Standard line phone, address, email aren’t enough … Need [...]