T.O.M.: Targeting, Organizing and Mobilizing

T.O.M. is both an organizing tool and an organizing strategy to help groups achieve social change goals through:

  • Targeting the right audience for messaging and those with the ability to affect the change you are seeking
  • Organizing the groups that can bring pressure to bear on the obstacles of change
  • Mobilizing groups to engage in strategic actions that will lead to change

Let us show you how to apply our T.O.M. principals to achieve your community – corporate – social profit goals. …Learn More

Question 6 Social Media Support

With only six weeks remaining in the For Question 6 campaign, there was a critical need to expand the reach of Marylanders for Marriage Equality beyond a core circle of stakeholders to a larger audience of supporters.

Toward this end, Campaign Consultation, Inc. was asked to help advance a series of strategic outreach interventions, including the launch of the Million Conversations campaign and a broader use of promotional material, both tangible and virtual, to help spread the word about Maryland’s equal marriage ballot initiative.

Campaign Consultation designed items to increase For Question 6’s visibility around Baltimore. Yard signs allowed residents to show their support, while approximately 5,000 stickers were passed out to runners at the Baltimore Marathon. Coalition members, contributors, like-minded organizations, elected officials, student groups, LGBT veteran and military organizations, and others were also coached and encouraged to use viral organizing tools to enhance visibility, build momentum and increase direct access to an ever increasing number of supporters.

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4Q6 (For Question 6)

With only six weeks remaining in the For Question 6 campaign, there was a critical need to expand the reach of Marylanders for Marriage Equality beyond a core circle of stakeholders to a larger audience of supporters.

Toward this end, Campaign Consultation, Inc. was asked to help advance a series of strategic outreach interventions, including the launch of the Million Conversations campaign and a broader use of social media to help spread the word about Question 6, the Equal Marriage Amendment, on the upcoming election ballot. Coalition members, contributors, like-minded organizations, elected officials, student groups, LGBT veteran and military organizations, and others were coached and encouraged to use viral organizing tools to enhance visibility, build momentum and increase direct access to an ever increasing number of supporters.

In addition, Campaign Consultation was invited to meet with senior White House staff to discuss outreach and visibility needs and options. Soon thereafter, Campaign was extremely pleased when the President spoke out in support of Question 6. On election day, more than 1.3 million Marylanders (52.4% of those voting) said “yes” to equality and “yes” to LGBT families. As a result, Maryland became the first state to pass marriage equality at the ballot …Learn More

Hands Across the Sand

Campaign Consultation, Inc had the honor of partnering with the recent global movement Hands Across the Sand, which took place on June 26, 2010.

As the social media / viral organizer, Campaign Consultation helped turn what originated as a Florida statewide event — which included over 10,000 people on nearly 100 beaches on February 12, 2010 — into a worldwide movement with more than 100,000 participants in 901 locations.

Already, Hands Across the Sand has attracted massive national media attention with articles in the New York Times, LA Times, Boston Globe, Huffington Post, plus it’s been featured twice on the front page of CNN.com.

Campaign Consultation had the privilege to work alongside key organizational sponsors which included: Sierra Club, Surfrider Foundation, Audubon,Oceana, Greenpeace, MoveOn.org, 350, Environmental America, Friends of the Earth, Ocean Conservancy, Center for Biological Diversity, 1 Sky,Energy Action Coalition, Defenders of Wildlife, Rainforest Action Network, Clean Water Action, Endangered Species Coalition, Earth Day 2010 and Spawn. …Learn More

Transit Choices

Transit Choices formed in early 2013, with the goal of growing Baltimore by supporting the development of a multi-modal, integrated transportation system which attracts and serves residents, businesses, and visitors. As early members of the group, which is comprised of a wide variety of community members, Campaign Consultation staff helped Transit Choices get off and running.

As members of Transit Choices, Campaign Consultation helped the group craft a list of “Quick Hits”, low-cost, high-impact and high-visibility improvements to Baltimore’s existing transportation system that could be implemented within a year. Campaign Consultation facilitated collaboration across work groups, which spanned all modes of transportation; and helped set up and run Transit Choices social media sites to begin reaching out to the wider community.  Campaign Consultation is committed to our local community, and will continue to play a role in Transit Choices’ mission to improve transportation in the greater Baltimore area. …Learn More