With only six weeks remaining in the For Question 6 campaign, there was a critical need to expand the reach of Marylanders for Marriage Equality beyond a core circle of stakeholders to a larger audience of supporters.
Toward this end, Campaign Consultation, Inc. was asked to help advance a series of strategic outreach interventions, including the launch of the Million Conversations campaign and a broader use of promotional material, both tangible and virtual, to help spread the word about Maryland’s equal marriage ballot initiative.
Campaign Consultation designed items to increase For Question 6’s visibility around Baltimore. Yard signs allowed residents to show their support, while approximately 5,000 stickers were passed out to runners at the Baltimore Marathon. Coalition members, contributors, like-minded organizations, elected officials, student groups, LGBT veteran and military organizations, and others were also coached and encouraged to use viral organizing tools to enhance visibility, build momentum and increase direct access to an ever increasing number of supporters.