First Lady Michelle Obama’s Let’s Read. Let’s Move. Initiative

Campaign Consultation is delivering services for Let’s Read. Let’s Move. This initiative combats childhood obesity by promoting physical activity and access to healthy, affordable food while encouraging reading over the summer in preparation for the upcoming school year. This is an intricate Administration-wide effort implemented by the Corporation for National and Community Service in collaboration with First Lady Michelle Obama and five federal agencies – Department of Education, Department of the Interior, Department of Health and Human Services, Department of Agriculture and the Institute of Museum and Library Services.

Our services include redesigning the Serve.gov website, incorporating the Let’s Read. Let’s Move. section content and design and creating collateral material including posters, bookmarks, bumper stickers and a backpack design. We are busy at work developing a series of webinars for Let’s Read. Let’s Move. that will focus on summer exercise, eating healthy and reading. Stay tuned for more details as this wonderful initiative unfolds.