It’s Sat., 7:00am – heading to Taipei Airport … Bound for HK …
Recap on Producing Proposals That Work presentation in Taiwan … Very honored that NTHU Secretary Wang and President Chang and other leaders, professors and students attended this session, especially on a Friday afternoon at 3:00pm. About 100 business cards with the traditional translation were clipped to invitations urging attendees to visit Campaign Consultation in Baltimore and seemed to be appreciated.
The presentation generated good follow-up discussion about a NTHU alumni mailing producing less than stellar response to gymnasium campaign. We did some idea sharing about …
Segmenting donor/alumni base into giving levels
Establishing giving level volunteer teams
to Identify and solicit likely prospects
Tailoring and implementing appropriate approach methodologies
We continued a more specific discussion at dinner that night where I learned about NTHU’s muti-million corporate partnering. This company funded a building for students’ knowledge-expansion and also shares the space for some teaching/research purposes. NTHU is wonderfully positioned in the heart of a “Silicon Valley” location to attract the imagination of many such successful entrepreneurs.
Conversation turned to their next campaign for a state-of-the-art Gymnasium. Here’s a smattering of what we discussed:
Get started — some fundraising techniques may not produce desired results, but one has to begin somewhere!
Seek advice and thereby “buy-in” from past major gift supporters to provide their ideas and assistance for design and development undertakings in program, capital and philanthropic initiatives
Link respected celebrities to a major campaign who have a vested interest
Develop a Campaign brand for use on stationery, signage, note pads, etc.
Develop a gift range chart to compartmentalize a fundraising campaign into discreet categories which makes any undertaking more digestible
Speaking of digestion, every bite from this delectable dinner of at least 2 dozen dishes was delectable. I only wished I was Orson Welles so I could keep eating. Ha!
Next – Hong Kong!
Linda Brown Rivelis, CFRE
CAMPAIGN CONSULTATION, Inc.