Lessons from A Day in the Life

I attended a great session at the A Day in the Life: Baltimore Design Conference this year entitled “Play: Creative Brainstorming for Design” by Greg Eckler.

Eckler used a quote that really resonated with me:

“You can discover more about a person in an hour of play than in a year of conversation.” – Plato

As we grow older and enter the business world, we are taught to work, work, work.  But is this really efficient?  Does this allow for the creativity that our minds are capable of?  What are we doing to enhance our creativity?

Eckler believes that through play you are able to discover the world around you.  He believes that we should always be asking ourselves, “What if?”.  What if we do this, what if we do that?  “What if?” – as simple as it may sound is a great business question.  It pushes us to go above and beyond in our thinking and really see what we can do.

While play cannot happen all of the time, it is essential to squeeze it into your business – without it you may miss many business opportunities.

Posted by:  Lorilei Barsh, Business Development Coordinator