I recently attended an event in Washington, DC for the Mashable Social Good Day MeetUp. Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. One of their major campaigns is Social Good Day, a day when technology and social consciousness merge together for the betterment of all people. A small gathering of us social media geeks gathered at Funxion, a cute little restaurant located in downtown DC. We sipped healthy power smoothies and talked about how we could use our chosen profession to help change the world. There are several Social Media Day MeetUps across the country but we, of course, seated in the lap of the Nation’s Capitol, felt empowered to solve the world’s problems. We were tasked with one over arching theme. For Social Good Day Mashable asked the question.
“Can social media be used to make the world a better place?”
Mashable’s answer to this question:
We believe it can. Mashable and (RED) invite you to join the social media for social good movement by taking part in Social Good Day. During UN Week, Mashable and 92Y will host the Social Good Summit in partnership with the UN Foundation and host the UN Week Digital Media Lounge. We want you to get involved, so we’ve gotten together with our friends at (RED), who work to eliminate AIDS in Africa, to invite you to attend or organize a meetup in your community to celebrate, share, educate and engage in a discussion on how social media can be used to tackle some of the world’s social challenges and issues.
For our DC MeetUp, our job was to share how we, in the Nation’s Capitol, were using social media to make the world a better place. We talked about how bloggers have come into their own by breaking news in Washington, DC. We chatted about ways to promote “green” efforts in the city. We even talked about how to use Facebook Ads to promote a cause or event. We all agreed that a lot more conversation needs to be had around this topic and we ended by saying we would get together again, in a more formal setting, to brainstorm. If you want to learn about the (RED) project that promoted the Mashable (RED) Social God Day please see below.
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, founded to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Since its launch in the Spring of 2006, more than $150 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, Lesotho, Zambia and South Africa, and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com.
Posted by: Danielle Ricks, Social Media Specialist