T.O.M.: Targeting, Organizing and Mobilizing

T.O.M. is both an organizing tool and an organizing strategy to help groups achieve social change goals through:

  • Targeting the right audience for messaging and those with the ability to affect the change you are seeking
  • Organizing the groups that can bring pressure to bear on the obstacles of change
  • Mobilizing groups to engage in strategic actions that will lead to change

Let us show you how to apply our T.O.M. principals to achieve your community – corporate – social profit goals.