QR Codes Work

Have you ever seen those funny little squares that kind of resemble barcodes?  These are QR (Quick Response) Codes.  You may be noticing these more and more – from magazine ads, posters, bus stop stands … you can pretty much find them anywhere.

What do QR Codes do?

QR codes are used to drive traffic from print materials to online materials.  Users can take a picture using their smart phone (for some phones you will have to download a reader) which automatically be displays the site that the code is linked to.  It is very similar to a bit.ly link – or a short link.

Why should I use QR Codes?

QR Codes are great for driving traffic to your website.  With these codes, you have the ability to direct users to specific pages on your site – you determine what link you would like to send them to, create the code – they take a picture of it and they are there.

How do I get a QR Code?

It is simple – and free.  There are many sites available that generate QR codes.  Click here for one that is very simple and easy to use.

Below is an example of a QR Code.  Enjoy!

Posted by:  Lorilei Barsh, Business Development Coordinator