Have you ever seen those funny little squares that kind of resemble barcodes? These are QR (Quick Response) Codes. You may be noticing these more and more – from magazine ads, posters, bus stop stands … you can pretty much find them anywhere.
What do QR Codes do?
QR codes are used to drive traffic from print materials to online materials. Users can take a picture using their smart phone (for some phones you will have to download a reader) which automatically be displays the site that the code is linked to. It is very similar to a bit.ly link – or a short link.
Why should I use QR Codes?
QR Codes are great for driving traffic to your website. With these codes, you have the ability to direct users to specific pages on your site – you determine what link you would like to send them to, create the code – they take a picture of it and they are there.
How do I get a QR Code?
It is simple – and free. There are many sites available that generate QR codes. Click here for one that is very simple and easy to use.
Below is an example of a QR Code. Enjoy!