Newsjacking: How to Inject Your Ideas
– The key is to be proactive and leverage what’s already being reported. Nothing new here. It’s the Mark Twain concept: find a parade and get in front of it.
Social Change, Social Media & Social Filmmaking
– Make your cause’s story the springboard for getting your audience to tell their stories
The Secret Lives of the Brain
– Most of what you think you see you does not really exist. Your brain is wired to construct a perceived reality … It embraces assumptions and fills in the blanks. Thus, in order to see the truth, you must question what you see … You must challenge what you think and feel is reality.
Building Community is Easy, Saving the World is Hard
– One’s message and call to action must be cause driven … Not organization focused.