If you want to get a teen’s attention, send a text message.
That’s the lesson one nonprofit organization has learned and is taking to heart.
Using mobile technology, Do Something (http://www.dosomething.org/) mobilizes teens in civic activities by offering ideas for choosing a cause and engaging in action. Read the full New York Times story to learn how. http://www.nytimes.com/2011/06/25/business/25charity.html?_r=1&partner=rss&emc=rss
Posted by: Sharon Rabb, Project Specialist