A New Culture

Corporate culture.  Every organization has it.

A recent article by Soren Gordhamer on Mashable, entitled “5 New Paradigms for a Socially Engaged Company”, compared and contrasted both old and new business practices.  Empowering employees to contribute is key.  Here are the 5 old and 5 new paradigms that Gordhamer presents:

Old:  “Force people to do what you want.”

New : “Give people what you want them to offer.”

This concept relates back to the old treat others how you would like to be treated way of thinking.  Set an example for employees.   If you want your employees to come across as happy, you must first make them happy.  If you want employees to provide exceptional customer service, then you must provide employees with excellent service. 

Old: “Just put your body in the room.”

New: “Show up with a creative, open mindset.”

Instead of making employees feel like all they need to do is to show up, focus on what happens once they are there.  When hosting meetings, allow time for the employees to think creatively – instead of just sitting in a room listening to others.

Old: “All wisdom exists at the top.”

New: “Listen and make space for various voices.”

There is not one person that holds all of the answers or all of the creative ideas in the world – allow everyone to utilize their voice – you never know what they may say.  Anyone could hold the next $100 million idea.

Old:  “Do what is normal.”

New: “Approach space creatively to serve the purpose.”

Meetings do not always have to take place in the same location and in the same manner.  While it may be easy to stick to the routine, it is more creative and empowering to change things up a bit.  For example, instead of holding every meeting in the same office at the same table, add variety by hosting meetings in new places such as a park or a coffee shop.

Old: “Work to get a paycheck.”

New: and “Make your work about something bigger.”

If you could choose to make a difference or to make money what would you choose?  Would you have to choose just one?  Instead of solely focusing money – spread the focus to other areas.


The article states that one of the reasons these new paradigms are gaining traction is that “the age of social media is not just changing our personal lives, but is increasingly affecting how business is conducted.”  Innovative companies that last beyond a charismatic founder, where employees work independently and are answerable only to the boss is so yesterday.  Businesses that are thriving beyond the dynamic manager “are quickly adapting a new paradigm that emphasizes connection, collaboration and innovation.”

Gordhamer emphasizes that teamwork, as well as individual importance is essential.  I find it easy to view the staff of an organization as a human body.  The body does not operate to its full extent without collaboration from its individual pieces.  For example, without the arm – how difficult would it be to use the hand?  And without the foot – how would the legs operate?  But when put together, these pieces work together to accomplish tasks in a seamless manner.  That is how it works with a team of employees – they each have skills of their own – which create something beautiful when put together.

Innovation.  Teamwork.  Creativity.  These are all excellent goals for 2011.

Posted by:  Lorilei Barsh, Business Development Coordinator