Overview of presentation by Dan Heath, co-author of Switch.
To create a safer, more orderly highway system, someone thought up painting lane markers.
To attract more funding at less cost of time and energy for both NPO and donor, someone thought up monthly giving through automatic bank deduction.
At the Amsterdam airport, the urinals in the men’s restrooms featured a spillage problem that was not related to plumbing or urinal design.
A perfect example of tweaking the environment to make change more likely is that some clever someone thought up the idea to paint house flies at the critical drainage point in all the urinals. Point and aim … no more spillage!
Dan Heath”s stories had us all howling! We learned and laughed a lot. Get his book – Switch.