White Dove Society, Normal University, Beijing

Students doing good!

This student society gives over their weekends after classes and studying to volunteer to meet human service needs, ecological support and other civic projects such as the Olympics. Annually, about 800 students participate in White Dove.

They’re doing things right:

Have their first cause marketing agreement with a chewing gum company.

They understand about research, making the match and contacting prospective donors.

They recruit and recognize.


The ability to keep track of Dove alumni is a challenge that requires an online database to show what volunteer projects they are currently involved.


Only thing I can recommend is that Dove focus on one strategic impact project annually. This past year was the Olympics. Perhaps by targeting one short-term project, the impact of Dove will be less diffused and more likely to attract increased resources.